Behind the Scenes: Building a Snooker Table Beside a Private Jet for Ronnie O’Sullivan × 100Cuci

Most brand-ambassador films are shot in a studio. For Ronnie O’Sullivan × 100Cuci we wanted one image nobody had seen before: the seven-time World Champion at a snooker table beside a private jet, asking the question that became the campaign — Are you all in? Here is how the HYPE MEDIA GLOBAL crew made it happen.

The idea

Snooker is precise, quiet and grounded. A private jet is speed, scale and status: the opposite. Putting the two in one frame gave 100Cuci a visual that travels across every Asian market without translation — and gave Ronnie something he genuinely enjoyed playing with.

The build

The table and set were built on location, right beside the aircraft, with lighting designed so the green baize reads true on camera next to the jet’s white fuselage. Studio pick-ups and the portrait series were shot in Malaysia.

Working with Ronnie

The voice-over is his own words. We gave him the question, not a script, and recorded what he said about going all in. That is why the line lands — and why he shared the film on his own X and Facebook on launch day.

Want your brand on the next flight?

HYPE MEDIA GLOBAL handles the talent deal, the concept and the production under one roof. Start your project or chat on WhatsApp.