Press Releases

HYPE MEDIA GLOBAL Produces Fernando Torres × Squeen668 Brand Ambassador Campaign

Fernando Torres celebrating in the Squeen668 jersey — campaign film still, produced by HYPE MEDIA GLOBAL

KUALA LUMPUR, 7 July 2026 — HYPE MEDIA GLOBAL, the Kuala Lumpur-headquartered brand partnership and production agency, is the agency behind the Fernando Torres × Squeen668 brand campaign, which names the Liverpool, Chelsea and Atlético Madrid legend and 2010 FIFA World Cup winner as official brand ambassador for SQUEEN668 Asia. Torres announced the partnership on his official Facebook page on 6 July 2026.

HYPE MEDIA GLOBAL coordinated the ambassador agreement with Torres’ management, developed the creative concept and produced the campaign film with a full cinema crew and ARRI Alexa 35. The film follows Torres from pitch to press room on one theme: in football and in life, your decisions define you.

Watch the campaign film

Fernando Torres × Squeen668 — campaign film, produced by HYPE MEDIA GLOBAL

About the campaign

  • Talent: Fernando Torres — 2010 FIFA World Cup winner, two-time European Champion with Spain
  • Brand: Squeen668 (Asia)
  • Role: Official brand ambassador for SQUEEN668 Asia
  • Launch: 6 July 2026, announced on Fernando Torres’ official Facebook
  • Agency: HYPE MEDIA GLOBAL — talent coordination, creative concept, production, post-production and launch

Read the full case study: Fernando Torres × Squeen668. See also our second athlete campaign of 2026, Ronnie O’Sullivan × 100Cuci “Are You All In?”.

About HYPE MEDIA GLOBAL

HYPE MEDIA GLOBAL is a brand partnership, athlete endorsement and cinematic production agency headquartered in Kuala Lumpur, Malaysia, shooting worldwide. The agency connects brands with global football icons, world snooker champions, MotoGP riders, badminton stars and entertainment talent, and produces the campaigns end-to-end. Media enquiries: hello@hypemedia-global.com.


中文摘要 — 费尔南多·托雷斯 × Squeen668 宣传片由 HYPE MEDIA GLOBAL 制作

吉隆坡 — 总部位于马来西亚吉隆坡的品牌合作与影视制作公司 HYPE MEDIA GLOBAL 确认,西班牙足球传奇、前利物浦与马德里竞技球星费尔南多·托雷斯(Fernando Torres)出任 Squeen668 亚洲区官方品牌代言人(托雷斯于 2026 年 7 月 6 日在其官方 Facebook 宣布),而该合作的代言洽谈、创意概念以及宣传片制作均由 HYPE MEDIA GLOBAL 全程操刀。

宣传片由我们的电影级摄制团队以 ARRI Alexa 35 完成。想为您的品牌签约国际体育明星?欢迎联系 hello@hypemedia-global.com 或 WhatsApp 咨询。

Official announcement

Fernando Torres announced the partnership on his official Facebook page on 6 July 2026: “Excited to begin this new journey with Squeen668.” — Fernando 9 Torres, Facebook

Want a campaign like this for your brand?